Beauty Redefined

Femina Special

Skin City India, in keeping with its pioneering image, introduces HIFU, the latest FDA approved, non- invasive technology for a face lift. Dr. Niteen Dhepe, Medical Director Skin City, brings this new Anti-Ageing treatment to Pune informs Smita Gautam.

We all experience this moment at least once in our life when we see an old friend who looks much younger than her age or yours and you feel that little tinge of envy. She is blessed you say. Well, there are those who are blessed and there are the rest of us who could do with some human intervention in the form of this new non- invasive face lift.


Your skin age is not just defined by your age in years, but by other factors as well like lifestyle, stress, poor sleeping and eating habits and lack of exercise. This causes collagen and elastin depletion, fatty tissue descent and sagging of muscles. Though ageing is inevitable, you can delay the process and actually lose several years from your face with the new HIFU technology.


HIFU is a highly precise medical procedure that applies high-intensity focused ultrasound energy which delivers heat to the deeper layers of the skin. This triggers collagen remodeling, thus increasing the elasticity of the skin, resulting in tightening. It helps in brow lifting, reducing wrinkles around the eyes & neck, smoothening naso-labial folds and removal of the double chin. It improves skin texture by closing pores and reducing acne scars. It also causes whitening and tightening of the skin. All in all the result is a younger looking you. That, my dear friends, is called a facelift.


Conventional facelifts involve surgery, pain, complications, sub optimum results and long periods of time for recovery. Also there is a limit to what can be achieved with a surgical facelift without the obvious tell tale signs. Redefining Beauty with HIFU takes around 30 minutes. A lunch hour procedure and with no downtime, it is the answer to every one’s dream of looking younger. All you need to do is walk in to Skin City today to turn back the hands of time.

Dr Niteen Dhepe, Medical Director, Skin City